SOHO FASHION Group Joins Hands with International Designer to Create a New Chapter in Fashion
Recently, the Coloring JSCL initiative launched by SOHO FASHION Group is set to officially begin. To further enhance the international influence of the JSCL IP and deepen the development of local fashion and cultural creativity in Jiangsu, SOHO FASHION Group invited an internationally renowned designer to take part in the Coloring JSCL warm-up event on April 24.
Coloring JSCL is an officially authorized design co-creation initiative of JSCL (Jiangsu Football City League), jointly organized by SOHO FASHION Group and the Jiangsu Fashion Designers Association. Guided by the idea that “each of us is not only a spectator of JSCL, but also a participant,” the event encourages more people to express their passion for the league through creativity.
The initiative aims to deepen the integrated expression of “sports + culture and tourism + fashion,” further explore the IP value of JSCL, showcase the innovative strength of Jiangsu fashion design, and promote mutual empowerment between sports IP and fashion design.
A Dialogue Between International Design Aesthetics and Local Creativity
One of the highlights of the event was the participation of internationally renowned designer Gary Card. He visited the SOHO International Fashion Brand Design Lab and worked with students from Nanjing Normal University of Special Education to create JSCL-themed apparel designs that combine international aesthetics with local warmth.
Gary Card’s works have been featured in leading media and international fashion magazines such as The New York Times, Vogue, POP, and i-D. He has also maintained long-term collaborations with international brands including Dior, Hermès, Comme des Garçons, Balenciaga, MSGM, Louis Vuitton, Loewe, and Vivienne Westwood. In addition, he has worked as a stage designer for artists such as Lady Gaga and Sammi Cheng.
This collaboration with SOHO FASHION Group marks a meaningful encounter between international design talent and Jiangsu’s local creative IP. By connecting global design aesthetics with Nanjing’s cultural heritage and the sports-inspired visual language of JSCL, the event brings new creative depth to the JSCL IP while creating a platform for local cultural and creative design to engage with an international perspective.
Sharing Fashion Warmth Through Design Co-Creation
Coloring JSCL is not only a combination of sports IP and apparel design, but also a co-creation practice involving young creative talent. Through collaboration among an international designer, a professional design platform, and university students, the event encourages more young creators to participate in the expression of city culture, sports spirit, and fashion creativity.
Looking ahead, SOHO FASHION Group will continue to connect with international design resources, deepen university-enterprise collaboration, support public-interest co-creation, and empower design innovation. Through these efforts, JSCL will become a creative platform that carries Jiangsu aesthetics and connects city culture with a global vision.