SOHO FASHION Group Launches the First Release of JSCL City-Themed Apparel
As the first round of the 2026 JSCL (Jiangsu Football City League) is about to begin, SOHO FASHION Group presents a dedicated apparel collection inspired by the cities of Jiangsu. With design as the language and city culture as the soul, the collection brings every passion into style.
City Culture, Worn with Pride
Each piece draws inspiration from city landmarks, intangible cultural heritage, and local symbols. Once worn, it becomes a personal expression of hometown pride. From cheering at the stadium to everyday outings, sports, and casual wear, the collection is designed to fit multiple scenarios with comfort and ease.
The Changzhou vs Nantong series is designed around the theme of “River-Sea Rivalry + City IP” in a unified printmaking style. The Changzhou design features China Dinosaur Park imagery and the popular “Dinosaur vs Wolf” concept, highlighting the city’s distinctive IP. The Nantong design combines Langshan Mountain with the phrase “Wolf Roars Across the River and Sea,” reflecting the city’s identity as a gateway between river and sea, with both cultural depth and fashion appeal.
The Yangzhou vs Suzhou series takes “Two Jiangnan Gems + Thousand-Year Heritage” as its theme, presented in a Jiangnan-style printmaking language. The Suzhou design incorporates Tiger Hill imagery and the poetic phrase “Beyond Gusu City,” conveying the elegance of Suzhou. The Yangzhou design features the Five-Pavilion Bridge and the well-known phrase “Fireworks in March,” showcasing the charm of this historic city with both oriental aesthetics and contemporary style.
The Wuxi vs Zhenjiang series focuses on “Jiangnan Rivalry + City Culture,” using a Jiangnan ink-wash style and a framework of “landmark print + creative four-character phrase.” The Wuxi design combines Lingshan imagery with the wordplay “Heart Connected with Lingxi,” presenting the charm of the Pearl of Taihu Lake. The Zhenjiang design integrates Jinshan Mountain, poetry, and vinegar culture, highlighting the city’s rich history and regional character.
The Lianyungang vs Yancheng series follows the theme of “Mountains and Sea in Harmony,” using a unified blue-green printmaking style. The Lianyungang design features Huaguo Mountain with the phrase “Mountains and Sea Meet the Clouds,” emphasizing the coastal city’s identity. The Yancheng design incorporates elk wetland imagery and the phrase “Cranes Dance in the Sky,” celebrating the city’s wetland ecology while connecting natural beauty with the energy of the football field.
Designer Custom Series · Limited Release
SOHO FASHION Group also introduces a limited designer series, combining trendy contemporary tailoring paired with sports functionality. Better fabrics meet stronger design, turning the green field into a fashion runway.
The series features upgraded fabrics and craftsmanship, including liquid ammonia antibacterial finishing, compact siro spinning with seam-sealing techniques, cool-touch antibacterial fabric, waterproof and windproof performance, wrinkle resistance, abrasion resistance, and comfortable air-layer structures. Designed for both comfort and daily wearability, the collection offers a fresh wearing experience for sports, leisure, and lifestyle scenarios.