On January 15, 2026, SOHO FASHION officially inaugurated its New York office, marking a significant milestone in the group’s global expansion journey.
Following the opening of its Bangladesh representative office in September 2025, the New York location becomes SOHO FASHION’s second overseas operation officially in service — and a strategic step forward in strengthening its presence in international markets.
More than a physical office, the New York launch reflects SOHO FASHION’s long-term vision:
to build a globally connected apparel manufacturing and service network that brings brands closer to markets, production, and innovation.
Why New York Matters in SOHO FASHION’s Global Strategy
The United States is the world’s largest apparel import market and one of SOHO FASHION’s most important export destinations.
As a global fashion capital, New York offers:
-A mature apparel ecosystem
-Direct access to global brands and retailers
-Diverse consumer insights
-Frontline design and trend influence
Establishing a permanent local presence allows SOHO FASHION to move beyond offshore manufacturing and provide localized communication, faster response, and deeper customer engagement within North America.
The New York office will focus on:
-Customer relationship management
-Key account development and support
-Product display and showroom functions
-Business meetings and commercial negotiations
With local sales professionals on the ground, SOHO FASHION can respond more quickly to customer needs and build stronger long-term partnerships.
From Local Manufacturing to Global Operations
SOHO FASHION has spent more than 40 years in the textile and apparel industry, growing into one of China’s leading apparel groups.
Today, its globalization strategy is built around three coordinated pillars:
-Global manufacturing capacity
-Digitalized product development
-Localized market presence
This structure enables SOHO FASHION to support brands not only in production, but across the entire apparel lifecycle.
A Multi-Country Manufacturing Network Built for Scale
To meet the growing demand for flexible sourcing, SOHO FASHION has established production capacity across multiple regions.
Current manufacturing bases include:
-Bangladesh
-Cambodia
-Egypt
This distributed network allows production to be allocated according to:
-Product category requirements
-Cost and efficiency optimization
-Delivery timelines
-Trade policy and tariff considerations
By reducing reliance on a single country, SOHO FASHION helps brands strengthen supply chain resilience while maintaining stable quality and lead times.
What Globalization Means for SOHO FASHION’s Customers
The establishment of the New York office is not simply geographic expansion — it represents a service upgrade for global brands.
Through its integrated global system, SOHO FASHION provides customers with:
-Local market communication and support
-Global production coordination
-Digital-first sampling and development
-Consistent quality standards worldwide
-Scalable capacity for growing order volumes
By combining local presence + global capacity + digital execution, SOHO FASHION enables brands to operate faster, with greater visibility and lower risk.
Toward a Fully Connected Global Apparel Ecosystem
Looking ahead, SOHO FASHION will continue to deepen its globalization strategy by:
-Strengthening coordination between China R&D and overseas factories
-Expanding localized marketing and service capabilities
-Advancing AI + 3D integration from development to production
-Building a complete digital chain from concept to delivery
Together with future marketing hubs such as the planned Germany office, SOHO FASHION is forming a global operating model defined by:
R&D in China · Production in Asia & Africa · Market Access Worldwide
A New Chapter in SOHO FASHION’s Global Journey
The opening of the New York office marks a new chapter — one where SOHO FASHION moves closer to customers, markets, and the future of global apparel manufacturing.
Backed by four decades of industry expertise, expanding international capacity, and a rapidly advancing digital ecosystem, SOHO FASHION is committed to becoming a trusted long-term partner for global apparel brands, supporting growth with speed, precision, and global reach.