SOHO FASHION made a confident and exciting debut on the international stage during Paris Fashion Week, exhibiting at the DFO Showroom and attracting over 70 leading buyers and fashion professionals. From SSENSE and Harvey Nichols to Le Bon Marché and United Arrows, the brand impressed top retailers from across Europe, the Middle East, Asia, and North America with its fresh perspective and versatile collections.
A Fresh Aesthetic That Stands Out
Buyers praised SOHO FASHION’s resort-inspired designs for their lightness, femininity, and stylish charm. The collection’s modern silhouettes and clean lines resonated strongly, offering a refined yet commercial look that appeals to both resort-focused retailers and contemporary fashion buyers. SOHO FASHION’s ability to combine elegance with wearability was seen as a standout strength.
Global Connections and Brand Momentum
The Paris showcase allowed SOHO FASHION to build valuable new relationships with international fashion houses such as Études, Soulland, Tibi, JOSEPH, and Dice Kayek. These conversations signal growing recognition of SOHO FASHION’s product excellence and potential as a trusted global partner. The brand’s production capabilities and creative direction captured attention from both established and emerging names.
A Smart Approach to Value and Design
SOHO FASHION’s pricing was applauded for its clarity and accessibility, offering premium-level quality with exceptional value. Buyers saw this as an advantage in today’s market, where customers are increasingly seeking beautiful, well-made products at thoughtful prices. The brand’s balance of aesthetics and affordability enhances its appeal across diverse retail segments.
Proven Production and Scalable Potential
With a strong foundation in manufacturing, SOHO FASHION is equipped to meet the needs of international buyers with flexibility and reliability. Its commitment to quality, efficiency, and collaborative development was well-received, reinforcing confidence in SOHO FASHION as a brand prepared for global growth. The Paris showroom served as a powerful platform to demonstrate both creative vision and production strength.
Looking Ahead with Confidence
As SOHO FASHION expands its international presence, the response from Paris Fashion Week affirms its direction and energy. The brand’s ability to connect design with global market needs makes it a standout in the new fashion era. With momentum building and new opportunities on the horizon, SOHO FASHION is excited to continue its journey as a global fashion innovator.